Our client is a leading USA-based digital ticket outlet catering to sports and entertainment events. With a broad clientele comprising over 350 partners worldwide, including teams, arenas, theaters, clubs, and colleges, their platform aims to enhance the ticket-buying experience and maximize the value of events for fans. In response to the client's needs, we assembled a specialized team of 60 QA engineers. Our primary objective was to bolster Software Development Life Cycle (SDLC) processes by integrating modern tools into Continuous Integration/Continuous Deployment (CI/CD) pipelines. By minimizing manual testing activities and expanding the scope of testing automation to cover web, mobile (iOS, Android), API, backend, and DB services, we aimed to enhance the overall quality of the digital ticketing platform. Additionally, we introduced new testing approaches, including component and integration testing, alongside unit, end-to-end, regression, and live support testing. The client sought a dedicated team of QA/QE experts to elevate quality assurance processes and accelerate time-to-market for their digital ticketing platform. Overcoming this challenge, our efforts resulted in significant achievements, including a reduction in production issues, decreased release cycles, and improved stability and management of tests. By implementing modern testing practices and automation tools, we substantially enhanced the quality assurance processes, leading to a more reliable and efficient digital ticket buying experience for both the client and their customers. Used Tech Stack: TestRail, Playwright, Selenium, XCUITest, Jetpack compose, Mountebank, Kotlin, JS, Python, TestNG, PyTest, Jest, Allure, Postman